During the coronavirus crisis, it is no surprise to see the largest decline in sales of work-related bags and accessories. But what people are searching for ultimately comes down to where they are living in the world. Below are some of the most searched brands in four countries, including the US, the UK, Germany, and France, amid the Covid-19 pandemic.
At the beginning of the Covid-19 crisis, Americans were searching for comfortable sport clothing, such as Adidas and Nike, as well as slides and leather mules from famous brands like Birkenstock and Ugg.
In April and May, shoppers in the US continued searching for items from Balenciaga, Gucci, and Off-White with cardigans, sweatpants, and hoodies having continuously risen since March.
People in the UK were searching for slouchy fashion items such as hoodies, sweatshirts, and cropped sweaters from the most-sought-after brands, including Converse, Stone Island, and C.P. Company.
In the warmer months from April, people in the UK were searching for midi dresses, white sneakers, and warm feet. Among all, UGG slippers remain the most popular product.
Lacoste hoodies, Gucci loafers, and court shoes from Hobbs were favorite choices of Germans in March.However, attention was quickly diverted to sporting brands such as Adidas and Nike with sweatpants and slider shoes falling in the most wanted categories by April.
Despite social distancing due to the global health crisis, French shoppers were searching for colorful clothes such as Gucci’s Donald Duck jumper, Lacoste’s tie-dyed puffer jacket, and Jacquemus’s Riviera bag in March.
By April, the country saw a significant rise in comfortable clothing, which also mirrored the trend across the planet, as well as feel-good items like rings and mini bags.
Multicoloured sequined tops, bucket hats, dresses, shirts, and joggers, also saw increased attention. This was topped off by flip-flops, the searches for which increased by 207% in April in comparison to the previous month.